Edina Realty Title Goes Paperless

Edina, Minn. - Dec. 3, 2014 – Edina Realty Title now offers secure electronic title documentation for the home buying and selling process.

Secure Home Forms^TM enable buyers and sellers to safely and securely transmit the mass of personal information needed to close on their home. Streamlined for speed, convenience and accuracy, the new process developed by Edina Realty Title is more convenient and efficient for both Edina Realty clients and agents.

“Moving to a completely paperless process offers a significant competitive advantage, while enabling us to better serve our customers,” said Brad Fisher, president of Edina Realty Title. “The process of buying a home is so much more efficient when people can collaborate and work together using today’s paperless systems.”

Edina Realty Title’s new Secure Home Forms system eliminates the typical back and forth communication as well as the need for printers, scanners, fax machines or snail mail to transmit information. When clients select e-mail as their preferred method of communication, they receive a link from Edina Realty Title to a website for the safe and secure transmission of their personal data.

Homebuyers and sellers simply read and respond to requests anywhere they have Internet access, including from their mobile devices. Clients’ confidential information is secured by Entrust, providing a level of security that email, mail and fax are unable to provide.

For more information on Secure Home Forms or the current state of the real estate market, visit www.EdinaRealty.com or call Edina Realty Customer Care at 952-928-5563.

Edina Realty is a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. It is one of the nation’s largest real estate companies with approximately 60 real estate offices and 2,200 REALTORS® throughout Minnesota and western Wisconsin. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty handled more than 35,000 pended transactions and $8 billion in pended sales volume in 2013. For more information, visit www.edinarealty.com, m.edinarealty.com, or find us on Facebook: facebook.com/EdinaRealty; and Twitter: twitter.com/Edina_Realty