Edina Realty Launches Rochester Community Web Pages

Edina, Minn. – Sept. 22, 2011 – Consumers who are searching for homes for sale in Rochester, Minn. and surrounding areas will find new searchable features and a wealth of information on Edina Realty's new Rochester web pages at: http://www.edinarealty.com/mn/rochester.

As the third largest city in Minnesota, Rochester boasts a lot of big-city offerings, including the Mayo Clinic, Rochester Symphony and a large IBM facility. The new Rochester neighborhood web pages help interested homebuyers easily find Rochester area homes for sale and information on its neighborhoods and surrounding areas.

According to the SEMAR MLS, the median sales price of a home in the city of Rochester is $154,900. There are currently 2,544 active listings on the market, a decrease of about 9 percent from last year, which is a good sign that local housing market absorption rates are improving.

The new Rochester web pages enable consumers to search homes for sale in 15 Rochester area communities – Byron, Dover, Eyota, Chatfield, Elgin, Kasson, Millville, Mantorville, Oronoco, Pine Island, Plainview, St. Charles, Stewartville, Zumbro Falls and Zumbrota. There are also web pages on Rochester townhomes and villas, historic homes, and foreclosures and short sales, offering specific information and property listings for these types of properties.

So far, Edina Realty has launched neighborhood web pages for Minneapolis, St. Paul and Edina; a neighborhood page for Hudson, Wis., will launch later this fall.

"Our goal is to help consumers who are looking at buying or selling a home in the Rochester area access a wealth of information in one place," said Bob Peltier, president and CEO of Edina Realty Home Services. "More informed consumers are smarter and better customers by the time they seek professional real estate advice."

Detailed charts provide information on the neighborhood's median home value and appreciation, as well as the demographics – age, income, education, family status, etc. Each community/ neighborhood page offers the prospective homebuyer a glimpse into what it's like to live there by including information on the local schools, parks, transportation, places of interest and overall quality of life.

Edina Realty's website is the leading real estate website in the area, with nearly one million visits every month. Edina Realty is continuously adding new features and functionality to its website and its mobile site, m.edinarealty.com.

Edina Realty's Rochester office houses 72 REALTORS® who work from the office located at 1301 Salem Rd. SW, Rochester. For more information on Edina Realty's new Rochester web pages, to view homes for sale and property listings, or to find a Realtor® who specializes in Rochester or your community, visit http://www.edinarealty.com/mn/rochester.

Edina Realty, a subsidiary of HomeServices of America, is one of the nation's largest real estate companies with approximately 60 real estate offices throughout Minnesota, North Dakota and western Wisconsin and nearly 2,300 REALTORS®. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, and Edina Realty Mortgage. Edina Realty handled more than 25,000 transactions and $5.3 billion in sales volume in 2010. For more information, visit www.edinarealty.com