Edina Realty Fact Sheet

Business summary

Edina Realty is a Berkshire Hathaway affiliate and a wholly-owned subsidiary of HomeServices of America, Inc. It is one of the nation’s largest real estate companies with nearly 60 real estate offices and more than 2,000 REALTORS® throughout Minnesota, western Wisconsin and southwest Florida. Edina Realty's family of companies includes Edina Realty, Edina Realty Title, Edina Realty Insurance and Prosperity Home Mortgage, and Hegg Realtors, the leading real estate broker in Sioux Falls, South Dakota. Edina Realty and Hegg Realtors closed 20,000 real estate transactions and $8.2 billion in sales volume in 2024. Edina Realty was recognized as a Star Tribune Top Workplace in 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024.

In July 2024, Edina Realty expanded when more than 100 agents and employees from BHHS North Properties joined the company. Edina Realty took over North Properties’ Onalaska/La Crosse area office in Wisconsin and welcomed agents into Edina Realty offices throughout Minnesota.

In mid-2023, Edina Realty expanded into southwest Florida, offering broker services to buyers and sellers living in or relocating to the area.

In early 2022, Edina Realty announced its expansion into South Dakota with the acquisition of Hegg REALTORS, the top real estate company in that state, headquartered in Sioux Falls. In 2024, Hegg REALTORS closed nearly $816 million in sales volume and over 2,200 units sold. Hegg REALTORS has nearly 200 agents across the state, with offices in Sioux Falls, Rapid City, Brandon, Deadwood, Hartford, Garretson and Madison.

Edina Realty has led the market in sales for 25 consecutive years.

Vision and mission

The Edina Realty family of companies is committed to delivering a superior customer experience throughout the process of buying, selling and homeownership.

We set the standard of professional service in our industry through our tradition of honesty, integrity, commitment, innovation and community as we help our customers achieve the American dream of homeownership.

Founded

By Emma Rovick in 1955

Corporate headquarters

6800 France Ave. S., Suite 600
Edina, MN 55435

Executive leadership

• Greg Mason, President and CEO, Edina Realty Home Services
• Sharry Schmid, President, Edina Realty
• Joe Brown, Division Sales Leader, Prosperity Home Mortgage
• Jim Young, President, Edina Realty Title

Number of locations

More than 60 offices throughout Minnesota, western Wisconsin and southwest Florida.

Number of sales associates

More than 2,000

Sales Summary

Average Sales Price data provided by Minneapolis Area REALTORS®. Beginning in 2003, Average Sales Price data includes 16-county metro area.
*Includes listings only for Minneapolis

Family of companies

• Edina Realty Home Services – A full service real estate company offering real estate, mortgage, title, relocation, insurance and much more.
• Edina Realty – Founded in 1955, Edina Realty is the leading real estate company in the region.
• Edina Realty Title – Founded in 1986, Edina Realty Title is Minnesota’s largest residential full-service title company. It offers a complete menu of title services, including abstracting, title insurance, property reports, mortgage closings and new construction services. Edina Realty Title has 21 closing centers across Minnesota and western Wisconsin.
• Prosperity Home Mortgage – Whether you are buying a new home or refinancing, Edina Realty’s affiliated lender Prosperity Home Mortgage provides the convenience of one-stop shopping and fast, efficient service. Purchase and refinance mortgage loan options include conventional, FHA, VA, renovation and jumbo financing, as well as down payment assistance programs. All first mortgage products are provided by Prosperity Home Mortgage, LLC. Not all mortgage products may be available in all areas. Not all borrowers will qualify. NMLS ID #75164 (For licensing information go to: NMLS Consumer Access at http://www.nmlsconsumeraccess.org/)
• Edina Realty Insurance – Edina Realty Insurance works with many A-rated carriers including Travelers, Safeco, Chubb and Nationwide to ensure you get access to the right coverage to fit your insurance needs at the lowest possible price. Offering: Homeowners; condominiums/townhomes/renters; automobile; investment properties; flood insurance; boats/jet skis/wave runners.

Specialty divisions, products and services

• Edina Realty Corporate Services - Edina Realty Corporate Services works directly with banks, mortgage servicers, asset management companies and vendors to meet their unique real estate needs, including short sales and REOs. Corporate Services handles third party companies or corporate relocations, which includes every aspect of the transferring process.
• Exceptional Properties – A network of REALTORS with special expertise in buying and selling upper-bracket and luxury properties ($750,000+).
• New Construction Division (Builder Resource Group) – Specialists to help find the right architect, builder, site and financing for new home development.
• Lakeshore and Outdoors – REALTORS specializing in second homes, cabins and lakeshore properties.
• EdinaRealty.com – Enables web users to search nearly all MLS listings, including foreclosure and lender-owned properties, with advanced functions, tools and information for buying, selling and maintaining a home. The site allows visitors to view Coming Soon properties, request a time to view a property, find out when a property comes on the market, apply for a mortgage, find out how much homes sold for, and much more. It reaches an average of nearly 1 million unique visitors each month and attracts more than 2 million monthly visits.
• MyAtlas™ at Edina Realty mobile apps for iOS and Android – Search smarter, track milestones, and manage every step of your home buying, selling and ownership journey in one place. From listing search to closing day, we’ve got you covered!
• Sell My Home – Allows sellers to view details, including web stats, marketing and more, about the sale of their home.
• ProKIT Business Manager and Agent Dashboard – This exclusive online real estate resource for Edina Realty agents provides up-to-the-minute transactional information, access to Edina Realty’s wealth of technology tools and marketing resources, current industry and related news, training tips and a calendar of events, and much more. In short, ProKIT is a comprehensive set of professional tools to help our REALTORS build and manage their business.
• Edina University – Edina Realty’s Realtor training programs and webinars are available for new agents, seasoned agents, and agents wishing to learn about everything from short sales to social media marketing strategies.
• HomeDocs™ – Online storage of real estate transaction documents through a secure, password-protected website.
• Customer Care - Connect with an Edina Realty customer care representative via phone, email or chat seven days a week.
• Education, Training and Development — There simply is no Edina Realty without successful Edina Realty agents. Seminars, webinars, coaching, in-person and online training, continuing education and online resources are offered on a continual basis. New agents and those looking to sharpen their skills attend Edina Realty University.
• Emma digital tools — Emma helps Edina Realty agents stay organized, create marketing materials and streamline workflows so they can focus on their clients.
• QuickBuy – A program that allows Edina Realty agents to present local home sellers with an “instant” offer for their home and lock that offer in place for up to 150 days.
• NetworkONE - An online, seller-driven pre-market listings network to give clients a premarket advantage and network properties not yet on the market; exclusive to Edina Realty agents.
• Zoom Casa – A service that allows home sellers to partner with a curated team of home design professionals on everything from fresh paint to major renovations at no up-front cost.
• Updater – Free, convenient options to transfer services, connect utilities, update subscriptions, obtain estimates for movers and much more.

Realtor specializations

Edina Realty REALTORS specialize in various areas from first-time homebuyers to luxury properties, new construction, lakeshore, commercial and everything in between.

Community involvement and corporate giving

Created in 1996, the Edina Realty Foundation was conceived by a group of REALTORS and employees who expressed interest in Edina Realty and its affiliate companies focusing their charitable dollars toward homeless people and homelessness prevention in the communities they serve.

The Edina Realty Foundation is a not-for-profit, private foundation supported by the agents, employees and corporations of Edina Realty Home Services. The Edina Realty Foundation offers financial support to non-profit organizations serving homeless individuals, children and families and/or homelessness prevention in communities across Minnesota and western Wisconsin. In 2024, 170 grants totaling $284,000 were given to local organizations. Since its inception in 1996, the Edina Realty Foundation has raised more than $12 million.

Our funding is made possible by:

• Agent and employee contributions
• Year-round fundraising events
• Contributions from Edina Realty Home Services

In 2019, the Edina Realty Foundation partnered with the Minnesota Assistance Council for Veterans (MACV) to establish two Edina Realty Foundation Homes for Veterans. Funds from the Foundation were used to rehab two homes, so several homeless veterans now have a place to call home.

Our commitment to diversity and inclusion efforts

We believe inclusion builds stronger communities and stronger business. Edina Realty’s Diversity and Inclusion Team (DIT) of REALTORS and employees actively seeks ways to bridge gaps in our communities with the following vision and mission: The Diversity and Inclusion Team fosters and showcases a superior work environment and a comprehensive set of professional standards. We focus on the inclusion of all individuals and perspectives in everything we do. Our mission is to assure inclusion in our planning, our thinking and in our interactions with each other and our communities.

Key areas of focus:

• Recruit and retain a more diverse team of agents, employees and corporate leadership
• Serve and work for our many diverse communities and customers
• Provide homeownership education and services to everyone

DIT has helped Edina Realty offer a more diverse and inclusive set of marketing materials, including a Spanish website tailored to our Spanish-speaking clients, and a set of diverse holiday greeting postcards and social media templates. Edina Realty’s DIT leadership has also been instrumental in the creation and expansion of Just Deeds, an organization that seeks to eliminate racially restrictive language from property deeds.

This team meets regularly to facilitate agent and employee education opportunities, community needs, sponsorship and involvement in community events, and ways to reach underserved areas within the Minnesota and western Wisconsin housing market.

Agent and employee recognition

Legends – Nearly 50% of our agents and employees have been with Edina Realty Home Services for 10 years or longer. Each year, we recognize and celebrate our tenured agents and employees at a special “Legends” event.

The Emma L. Rovick “Emmy” Award – This is the highest honor an Edina Realty agent or employee can receive and is given annually to one REALTOR® and one employee who embody founder Emma Rovick’s core values of honesty, integrity, commitment, innovation and community. The 2024 recipients were: Cassie Frick, Wayzata agent, and Jennifer Mitchell, Rochester office sales manager.